The website for BlueZone Sports which has been operating since late 2023 at the Reno Public Market indicates it’s temporarily closed right now.
Its website still indicates this is its flagship store since “serving outdoor enthusiasts in the Lake Tahoe region,” since 2014.
An email and call to their Plumb Lane location today went unanswered, while we received an email this week alleging employees have been informed there were rent issues, and that they have been suddenly left jobless.
One witness said he’d seen “moving vans and trucks at their back door the last three days.”
The store’s rating on Indeed has been cratering of late with a review titled Poor Leadership from last fall from an employee in Reno indicating "I had high hopes when I started working here, but the company's potential is completely overshadowed by poor leadership from the CEO. Decision-making feels arbitrary, with no clear vision or strategy for the company's future. Communication from the top is rare and often inconsistent, leaving employees feeling in the dark about important changes. The CEO is also unapproachable and out of touch with the day-to-day operations, making it hard for employees to voice concerns or offer feedback. This disconnect has fostered a toxic work environment, where morale is low, and turnover is high. It's a shame because the team itself is talented, but under this leadership, I don't see the company moving in a positive direction anytime soon.”
“What is the most stressful part about working at the company?
Working with the CEO and upper management. The company is very poorly operated,” another Reno based employee reviewer added in February 2024 before answering more questions they answered themselves.
“What is the work environment and culture like at the company?
The CEO makes it seem like you are under a dictatorship.
What is a typical day like for you at the company?
Long, stressful, not worth the salary they pay for what is expected.”
Their website indicates the store has multiple locations, in South Lake Tahoe, Truckee, Roseville, Carson City and Tahoe City.
It also directly sells many items for outdoor enthusiasts online.
Our Town Reno report, June 13, 2025