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A City of Contrasts, Pushing People Out

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One building that you have posted about a lot recently is the RED district. I have passed this project almost every day over that last two years since I work close by. I often asked myself the same question you posed here. “Who is going to live here?” Don’t get me wrong, I love Reno. But the thought of people paying $2,500+ a month to live on the corner of Virginia and Plumb just seemed insane. I had learned about gentrification, but never had I witnessed such an atrocious example right in my own backyard.

I know that developers like those that built the RED district usually don’t do so without confidence they will be able to fill their buildings. So I guess the questions of who will live here will be answered soon. My question is…who won’t live here? Who won’t be able to afford to live in a $2,500+ apartment and what will happen to them? I look at all the other apartment buildings near the RED district and the neighborhoods that surround it and can’t help but wonder if these people will all soon be priced out too. How long til more developers come in? And what happens to the people? They don’t just simply disappear like many wish them too. They need safe and affordable housing.

I took this picture on my way to work this morning. It’s on Grove st bordering the RED district. This person’s former home looks like it’s been marked to be towed. What happened to the person inside? I doubt the RED development group will care.

Submitted on Instagram by gramueljackson

Sunday 10.10.21
Posted by Nicolas Colombant
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